Google Travel to go ahead
The US Justice Dept has cleared Google to proceed with its purchase of ITA for $700 million. Google will have to allow other companies to use ITA’s technology but with Google’s dominant position in search, why will anyone go elsewhere to search for flights if Google provides the answers?
Google in its blog said, “How cool would it be if you could type “flights to somewhere sunny for under $500 in May” into Google and get not just a set of links but also flight times, fares and a link to sites where you can actually buy tickets quickly and easily?”
Google could not conceal its excitement by adding, “We’re confident that by combining ITA’s expertise with Google’s technology we’ll be able to develop exciting new flight search tools for all our users. Up, up and away!”
Click HERE to read Google’s blog
Initially, this will be good for consumers, bringing greater accuracy and transparency to the flight search process. It will however, be to the detriment of companies who currently offer flight comparison. Once they have disappeared, will we live in Google Land?
This entry was posted on Monday, May 2nd, 2011 at 11:00 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
